On its blog, the company announced a new release on Steam called 'Mega Drive Classics Hub', and it's in effect an emulator user interface for playing your classic Mega Drive (Genesis) games.

Whatever your thoughts on emulation are, there's one thing we're sure most people could agree on: we didn't expect SEGA to utter the word 'emulation' in a positive light. Even if you own the original games, being able to play them through an emulator is done for the sake of convenience, or perhaps even the sake of running the games at less eye-bleedy resolutions. There are a number of reasons why emulators are great though, as well.

That is, at least, if they happen to still sell the game in some capacity. With an emulator in hand, you have the ability to download game ROMs ripped from the original source, which means you are playing a game you (might not have) paid for, potentially taking away profits from the original developer or publisher.

For what we're sure are obvious reasons, most game console makers are not fans of emulation.

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